Tory on Trending is a blog about social media and its relationship to journalists today. While most working journalists by now have realized the importance of social media as a distribution model and traffic driver, most are only beginning to see glimpses of its potential as a useful tool in the newsroom. In my work as a social media producer at PRI’s The World, I want to go beyond that —integrating social media into the reporting process itself.
Social media has incredible potential for improving our work as journalists. Powerful and wide-reaching platforms like Facebook and Twitter allow us to find an audience for our stories even before we begin the reporting. Fostering connections and finding sources on the social web is easier than ever before and more powerful than any traditional rolodex. In this blog, I will write about the tools and tricks I’ve learned using social media in a newsroom. Much like Melody Kramer and Wright Bryan have done with their own work at NPR, I will share my best practices, experiments, and thoughts on important social media skills.
Blog posts will also go beyond the practical, analyzing the ways we’re using social media in the newsroom and, more importantly, the rise of social media as the story. From the Arab Spring to #Kony2012 to Ferguson to ISIS, the use of social media has become a story in itself. The work of the BBC Trending team in London has produced the first beat I’ve seen dedicated to social media stories, covering trends on social media and how they relate to wider, global trends with geopolitical, cultural or societal implications.