Current highlights America After Charleston social strategy

Reporter Jill Goldsmith detailed the integrated social-digital-broadcast experience of America After Charleston in Current, emphasizing the three-pronged strategy (treating the audience experience before, during and after broadcast as three separate engagement opportunities) applied to the show.

It is fantastic to see how America After Charleston has been perceived: not only as an important conversation on television, but as a virtual town hall that valued the contributions and opinions of audiences — in person, online and on social.

The collaboration “could also suggest a roadmap for how public TV can offer more news with national and local entities working together,” wrote Goldsmith. She cited bi-weekly calls held by NewsHour executive producer Sara Just — with public media news organizations on both the national and local level — as another step in this collaborative direction.

Read the full Current article here.

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