The content you’re seeing on Facebook has changed a lot in a year. Back in October of 2015, we were seeing a ton of video content in our News Feed, and noticing the impact and reach of short, front-loaded, text-heavy video. In December, while we were developing our new debate show Point Taken, Facebook introduced Live streaming, which immediately opened up exciting new possibilities for direct engagement with Facebook’s 1.7 billion users in a way that was central to our mission of bringing civil dialogue to a generation that only knows talking heads and rigid polarization.
As Facebook Live matured, we saw broadcasts getting longer and longer, as it allowed more people to join the conversation live. And we wondered, could there be an appetite for our entire 26-minute show on Facebook?